The best-kept secret in philanthropy today is only rarely discussed, and these conversations usually only happen between fundraisers. But I think we should be shouting it from the rooftops.
The fewer restrictions you put on your annual or recurring donation to Trickle Up—and to the other nonprofits about which you care most—the more it says about you, and the further your generosity goes to help us achieve our mission.
Why?
It’s an enlightened choice. An unrestricted gift, of any amount, shows you trust the nonprofit to focus more on impact and outcomes than creating or focusing on donor-driven programming—areas that may, ironically, take our focus away from our most important and fundamental work.
It’s a smart choice. It shows you have done your due diligence as a donor and selected us, in a sea of choices, to reach those in the greatest need and with the greatest potential.
It’s a humble choice. It reveals that you know that the experts—in our case social justice and development practitioners with decades of experience—are the best judges of how to get the work done and get it done right.
It’s a confident choice. It shows you trust the knowledge, professionalism, and rigor of the organization in which you have carefully, but boldly, decided to invest your money.
Trickle Up turns 40 in 2019. Our success over four decades has only been possible because of the hundreds of individual donors who always ask us the tough questions, yet who are equally willing to give us their unrestricted support to help us achieve real, tangible results.
As we celebrate our 40th anniversary, we celebrate you. Looking back over 40 years, your generosity and trust in Trickle Up to always do the right thing is why today we are reaching more people than ever.
Thank you so much for believing in what we do and for making it all possible.
