Putting AI to Work for Women

As traditional aid streams contract sharply around the world, organizations like Trickle Up face a critical choice: pull back or innovate to deliver impact in new ways.

Rather than retreat, we see this as an opportunity to explore how AI can help make our Graduation programs more adaptive, efficient, and resilient. AI is not a replacement for the genuine human relationships that are central to our model. But when thoughtfully applied, it can help personalize support, deliver coaching at scale, and strengthen resilience for women living in extreme poverty.

In our work with ultra-poor women around the world, we see five immediate opportunities where AI can contribute:

1. Personalized coaching tools

Our digital Coach Up tool, funded by Cisco, already extends the reach of human coaching through an accessible mobile platform used by the coaches who work with our participants. AI can take this a step further by adapting coaching content, pace, and style to the individual learning needs, language, and progress of each participant, while supporting coaches with more actionable insights.

2. Market-aligned skill recommendations

AI can help analyze local and regional market trends, providing insights that inform more effective livelihood coaching. This ensures that the skills and enterprises we support are well-matched to emerging economic opportunities in each community.

3. Tailored training content

Many women in our programs face barriers such as limited literacy or fluency in national languages. AI can help adapt training content—through voice, video, or simplified text—to different literacy levels and languages, ensuring more inclusive learning.

4. Smarter agricultural decision-making

For the many smallholder farmers we serve, AI can provide real-time market prices and hyper-local climate and weather data. This allows farmers using the coaching app—or other platforms, like WhatsApp—to make better decisions about when to plant, harvest, and sell their crops, boosting incomes and improving resilience.

5. Strengthening climate resilience

AI tools can help model climate risk at the community and household level. This, in turn, can inform how we design Graduation pathways and coaching interventions to build resilience—whether through diversified livelihoods, savings strategies, or climate-smart agricultural practices.

Centering Women in a Responsible AI Future

As we explore AI’s potential, we remain grounded in what matters most: supporting women to build resilient, dignified livelihoods. But at the same time, we are committed to doing so with a focus on responsible AI. That means ensuring language diversity, protecting data privacy, and designing tools with the participation of the communities we serve. AI must be a tool for empowerment—not another barrier.

In the coming months, Trickle Up will be inviting our partners into deeper conversations about women’s digital agency and how tools like AI can be part of that story. We know that as the development landscape shifts, we must continue to innovate to meet the needs of those who are too often left behind.

We welcome dialogue with others working at the intersection of AI, economic inclusion, and climate resilience. This is an area where no single organization has all the answers, but by learning together, we can help shape an AI-enabled future that delivers meaningful opportunities for women living in extreme poverty.

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Lauren Hendricks brings over 30 years of experience in the humanitarian and development sectors across Africa, Europe, Latin America, and Asia. With a focus on sectors such as financial inclusion, agriculture, SME development, gender inclusion, women’s empowerment, and technology, she is committed to ensuring marginalized communities have the information and resources they need to thrive. […]

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