Devi Prasad joined Trickle Up in early 2021 as the Communications Officer for the Asia team. Devi has over 18 years of experience working in development communications.

Devi previously worked with ETV Network, Dr. Reddy’s Foundation, Don Bosco Tech Society, and UNDP in various capacities. Being the custodian of the vision, position, and architecture of organizational brands, he conceptualized, developed, and produced high quality collateral that spotlight the organizational image. While meeting the demands of all departments, operations, and stakeholders, Devi ensures consistency in branding initiatives with respect to common themes - core brand values/identity.

Devi has both master’s and bachelor’s degrees in journalism and mass communication from Berhampur University. He has completed B.Sc. (Honours) degree in Physics, as well as Management Development Program on Project Management for Development Organizations from IRMA. He also has an Honours Diploma in Systems Management from APTECH Computer Education and a certificate course on Social Media Marketing from Digital Vidya.

A conscientious social thinker, Devi has authored several articles on topics of contemporary concern in Orissa including the Orissa RTI Act, News boom vs. Channel boom, Sarva Siksha Abhiyan, Community Leaders, Youth Unemployment, Labour Migration, Railway Budget, IT Scenario, Mainstreaming tribal youth, etc. Research papers brought out by him include FDI in Print Media, Cable Advertising, Rural India: Advertiser’s El Dorado, Anivertising: Creating Positive Brand Image, Enhancing Brand Equity with Star Power, Non-profit Brand: Creating Social Equity for Corporates, Cause Related Marketing: A Powerful Marketing Edge, etc.

Devi’s hobbies include singing, reading and traveling. He has traveled across various parts of India and loves interacting with people from various walks of life.